Is 3D the Future of Film?

Friday, April 2, 2010 10:12
Posted by acefest in category Articles

The Future of 3D Cinema

Way back when Americans still idealized the future with promises of floating fast cars, robot butlers and conveyor belt trips to the market, they assumed cinema would change with the rest of the world. And it certainly has! Look at James Cameron’s recent award vacuum, ‘Avatar’ or the green screen testament ’300.’ There is no doubt that filmmaking has technically evolved alongside the audience’s growing expectations. But are we pushing it with 3D? I say yes.

Several of the major blockbusters of the past few years have offered an optional 3D experience or even a mandatory one. I’ve managed to catch a few of these myself and I’m just not convinced. As impressive as the technology is, I feel it is distracting, if not masking, to the film itself. Are directors losing confidence in their work? Nah. I just think we’re moving in the wrong direction. Box office sales for the past year, in the wake of this bleak economy, are up – so somebody is doing something right. I still attest that this 3D movement is a phase.

The next step, of course, is bringing 3D home. Do you really want to put on glasses to watch Hulu or your latest iTunes download? I don’t. People are lazy! Why add an extra step – an extra obstacle – between the viewer and the play button? I don’t want to dig up my uncomfortable, headache-inducing glasses and set on my desk like a moron watching Toy Story. And according to my future meter, we won’t even be watching movies on computers anymore. No, we’ll be using iPads and smartphones. Imagine seeing somebody sitting on the subway watching “The Office” on their Blackberry with 3D glasses on!

3D is a gimmick. It may be bringing in the box office bucks now but I’m confident it is a passing phase. As a culture, we get so excited about new technology that it sometimes takes us a while to weed out the pointless and absurd. Call me old-fashioned, but I believe cinema should be focused on performance and artistic vision – not pretty shapes jumping out of the screen.

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Ace Fest is the Executive Director of ACEFEST. He holds a BFA in Transmedia Studies from Syracuse University and is well-versed in the realms of Guerrilla Marketing and Web 2.0.
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7 Responses to “Is 3D the Future of Film?”

  1. Ronald Vaughan says:

    April 14th, 2010 at 1:00 PM

    Well,I disagree….and a lot of people agree with me. I saw “UP” and it was a well-made 3D
    film. The director did what Alfred Hitchcock did for “Dial M For Murder”: usied 3D as a window,not a gimmick.Without 3D,movies will always be “flat”, and laking that final touch of
    realism.

    Recently,Lander’s Furniture (Rancho Cucamonga,CA) had a demo of a “no-glasses” 3DTV,
    by Mitsubishi. I heard it’s the only one on the market. It’s “autostereoscopic”,based on the

    lenticular (alternating lenses) principle. Other attempts have used lasers (volumetric displays)
    for example,to showcase cars….but that’s still way to expensive for the home screen.

    The Mitsubish TV of course,has a “sweet spot” viewing area,and there’s only a certain

    angle in which viewers can see depth. But progress is being made,so don’t write off 3D.

    “UP” won major awards. It was for several reasons.

  2. Mr. Raymond Kenneth Petry says:

    April 15th, 2010 at 1:58 AM

    Back in ’84 when the HDTV Grand Alliance was barely a start-up, (and wasn’t even digital yet, but we got that far), I was p-mailing for stereo’eyes’ed 3-D (that’s what I called it), and suggesting ‘sexichrome’ 2×3=6-color (that’s what I called it)– because that seemed simple, that and polarized (similarly 2 polarities x 3-color)…. That’s more than a quarter century ago! But I also topped it with RASTER-CONTOUR-SCAN … like a 2000×1000 fresnel lense…. I think we need 3-D just to get away from Windows (I’m not knocking any famous company). I think browsing in 3-D will be a different experience…. Ray.

  3. Tawana Barfoot says:

    April 27th, 2010 at 4:53 PM

    Great post, will be back soon.

  4. Billy Fett says:

    May 9th, 2010 at 1:16 AM

    Hey there! Probably did anyone recognise the moviemaker Joseph Fusco? He created one video named Chloe A-Z, but i are thinking he is actually not relatively well-known. We have find out Mr. Joseph Fusco lives within NY. We want to get the information which other films Mr. J Fusco have made, will certainly someone from this blog offer me a little good infos around J. Fusco?

  5. Leandro Harwell says:

    June 7th, 2010 at 1:52 PM

    I like the Toy Story movies, very good animation.

  6. Garth Bearded says:

    July 16th, 2010 at 11:51 AM

    I believe diferrent because my family use another product.It’s comfortable and i love it’s very much.But next 3D Products I may consider this to be 3D stuffs that you present.Grate!!!

  7. Sofi says:

    November 3rd, 2010 at 11:57 AM

    I’ve said it many times before and I’ll say it again – THIS is the kind of thing 3-D is perfect for. 3-D is a GIMMICK, and when employed as such, can be fun. I’d MUCH rather see movies like Jackass, Pirahna, and Step Up in 3-D than see “real” hollywood films in 3-D. In those cases it actually distracts and takes away from the movies’ content.

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