American Cinema Blog

This is the first in a series of case studies I plan to do on creative independent film marketing. One of our esteemed ACEFEST Judges, Brant Sersen, wrote and directed a star-studded film entitled ‘Splinterheads‘ this past year. For their theatrical premiere in New York City, the ‘Splinterheads’ took over Union Square for the entire [...]

This just in – without major studio distribution and a $100 million marketing campaign, your film has no chance against Hollywood blockbusters! SHOCKING! Actually, that’s common sense. So how do you generate interest in your film screenings and DVD sales? Viral media.

Today, instructional online media company Howcast announced that it is expanding its Emerging Filmmakers Program (EFP), offering filmmakers a tiered program that will allow them to get more involved with more challenging — and rewarding — video-making.