1924 CLAIM TO NAME \"HOLLYWOODLAND\" TO SH WOODRUFF, DEVELOPMENT HOLLYWOOD SIGN For Sale

TODAYS ITEM FOR sale IS: A VERY RARE, SCARCE AND UNIQUE ITEM AS IT PERTAINS TO HOLLYWOODLAND, CA., AND THE HOLLYWOOD SIGN. AS MOST OF YOU MAY KNOW THE HOLLYWOOD SIGN IS TODAY A WORLD WIDE CULTURAL ICON OVERLOOKING HOLLYWOOD AND THE LOS ANGELES BASIN. SEEN FOR MILES, KNOWN AND RECOGNIZED BY MILLIONS. IT\'S BEEN THROUGH MANY TROUBLING TIMES, DAMAGE, SUICIDE, AND DISREPAIR WITH BENEFACTORS PAYING UP LARGE AMOUNTS OF MONEY OVER THE YEARS TO HAVE IT REPAIRED AND IN THE 1970\'S 9 PEOPLE STEPPED UP AND HAD IT COMPLETELY RESTORED. THE SIGN ITSELF WAS FIRST CONSTRUCTED IN 1923 BY A SYNDICATE RAN BY HEAD INVESTOR HARRY CHANDLER OF THE LOS ANGELES TIMES, TRACY SHOULTS REALESTATE DEVELOPER, SIDNEY HAWKS WOODRUFF LAND DEVELOPER, ELI P CLARK, AND GENERAL MOSES H. SHERMAN. THE LATTER TWO PREVIOUS RESIDENTS OF PRECOTT ARIZONA AND BUILDERS OF RAILWAY SYSTEMS THERE AND IN LOS ANGELES. IT\'S PURPOSE WAS TO HAVE IT CONSTRUCTED ON THE HILL SIDE OF MT. LEE TO PROMOTE A NEW AND UPSCALE HOUSING & RESIDENTIAL DISTRICT THEY CALLED HOLLYWOODLAND. IT WAS BUILT ON LAND OWNED BY CLARK AND SHERMAN.MOST OF 1923-1924 HOLLYWOODLAND, AND IT\'S SIGN WERE UNDER CONSTRUCTION. THE SIGN WAS EXPECTED TO LAST A YEAR AND ONE HALF AS IT WAS TO JUST TO PROMOTE SALES OUT OF THE BEECHWOOD AVE OFFICE. THE WHITE LETTERS WERE 30\' TALL AND RAN 350\' TO THE END. IT WAS LIT WITH 4000 LIGHT BULBS. ALL AT A COST OF $21,000. WHEN LIT IT ILLUMINATED THE LETTERS HOLLY - WOOD - LAND IN SEQUENCE. IT DID ITS JOB SELLING HOMES AND AS THE 20\'S STARTED DOING MORE AND MORE MOVIE FILMS ALL THOUGHT IT A GOOD IDEA TO LEAVE IT THERE. BY THE END OF 1924 TRACY SHOULTS HAD DIED AND S.H. WOODRUFF LAND DEVELOPER TOOK OVER THE SUCCESSFUL PROJECT. ON NOVEMBER 7th 1925 THE SECRETARY OF STATE SIGNED AND ISSUED A DOCUMENT NO. 554. STATE OF CALIFORNIA DEPARTMENT OF STATE. I FRANK C. JORDAN SECRETARY OF STATE TO HEREBY CERTIFY THAT \" SIDNEY H. WOODRUFF THE OWNER OF AN ESTATE LOCATED AT LOS ANGELES COUNTY OF LOS ANGELES. STATE OF CALIFORNIA DULY REGISTERED IN THIS OFFICE ON THE 7th OF NOVERMBER 1924 A CLAIM TO NAME TO BE USED N CONNECTION WITH SAID ESTATE. SAID NAME CONSISTS OF THE WORDS HOLLYWOODLAND. FURTHER DETAILS WOULD BE PUT WITH THE STATES DOCUMENT GIVING DIMENSIONS OF THE SAID ESATE HOLLYWOODLAND. IT IS SIGNED BY FRANK C. GORDAN AND HIS DEPUTY. THIS DOCUMENT THEREFORE GIVES SIDNEY H. WOODRUFF THE RIGHT TO THE NAME. IT IS A UNIQUE AND ONE OF A KIND DOCUMENT. 8 1/2\" X 15 1/2\". SOME GLARE ON THE LOWER RIGHT SIDE IS JUST THAT AS THE MATTED PIECE IS UNDER CELOPHANE. THE LAST PANEL 4\" X 8 1/2\" HAS SUNNING WHICH HAS DISCOLORED THE PAPER AND THE SEAL. THIS WAS CAUSED BY IT BEING FOLDED AND THAT LAST PANEL LAID UP FACING THE SUN. IT WILL TAKE A FEW MORE DOLLARS TO HAVE IT CONSERVED WHICH I HIGHLY RECCOMMEND. NEXT WE HAVE A MAP OF HOLLYWOODLAND FROM IT\'S EARLIEST DAYS. THIS PIECE IS BLACK AND WHITE. MEASURES 23\" BY 36\" A LARGE POSTER SIZE. PAPER A BIT THICKER THAN MOST. IT HAS 16 PANELS SEPARATED BY FOLDS. THERE ARE TWO 1/2\" TEARS ON THE CORNERS OF 2 OF THOSE FOLDS. IN THE CENTER THERE CAN BE SEEN SOME VERY LIGHT FOXING. ON THE LEFT EDGE THERE IS ANOTHER TEAR 1 INCH ON THE FOLD.TOP RIGHT IS HOLLYWOODLAND TO BE KNOWN AS TRACT NO. 6450. LOWER IT READS SUPREME ACHIEVEMENT IN COMMUNITY BUILDING. AND THEN OWN A HOME IN HOLLYWOODLAND AND ITS BENEFITS OF LOCATION. THEN AN IMAGE OF A BRIDAL PATH IN HOLLYWOODLAND. LOWER LEFT HAS IMPROVEMENTS. AND THIS STATEMENT. S.H. WOODRUFF, SUCCESSOR TO TRACY E. SHOULTS CO. OFFICE AND PHONE NUMBERS ON BEACHWOOD DR. ANOTHER GREAT OLD MAP IS NEXT HOLLYWOODLAND TRACT NO. 6450. WITH S.H. WOODRUFF\'S NAME ON THE BOTTOM RIGHT. SIZE IS 33 1/2\" BY 33 3/4\". ON THE RIGHT ARE ADVANTAGES OF HOLLYWOODLAND. FAR LEFT IS LAKE HOLLYWOOD. THE TWO RED LINES ARE MULHOLLAND HIGHWAY TO THE LEFT AND BEACHWOOD DRIVE TO THE RIGHT. ON THE VERY TOP IS WHERE THE HOLLYWOODLAND SIGN WAS PLACED. THE AREAS SHOWN ON THE MAP ARE HOLLYWOODLAND. IN VERY FINE LETTERING FROM TOP TO BOTTOM WITHIN THE MAPS STREETS AND ROADS ARE \"MAP BOOK 83 PAGES 31-40\" AND IT GOES LIKE THAT TO THE LOWER CENTER MAP BOOK, ALL WITH BOOK NUMBERS AND PAGES. THIS ONE IS ON THINNER PAPER, 1/2\" TEAR TOP EDGE, 1 1/2 X 1\" TORN PIECE OUT OF THE RIGHT SIDE. OTHERWISE THIS MAP IS EXCELLENT. ON THE REVERSE IS SOME DOODLING BY ONE OF THE DESIGNERS ASKING WHAT MAKES PROFITS, LOCATION, IMPROVEMENTS AND MORE.NEXT UP ARE 3 ITEMS PERTAINING TO ONE OF HOLLYWOODLAND\'S DRAWS FOR OUTDOOR ENTHUSIASTS. THE HOLLYWOODLAND RIDING CLUB. IN THIS LOT WE HAVE 3 ORIGINAL ITEMS. 1. ORIGINAL LINEN BACKED PHOTO 8X10 INCHES SHOWING A GROUP OF HORSES AT THE ENTRANCE TO THE HOLLYWOODLAND BRIDAL TRAIL. AN ORIGINAL FROM WOODRUFF\'S FILES, HOLLYWOOD RIDING CLUE PAMPHLET. 3 1/4\" X 6\". OPENS SHOWING TWO PANELS. THE BACK HAS INFO ON THE HOLLYWOODLAND TRAILS. NAME CROSSED OUT AS GENERAL MANAGER AND NEW NAME WAS CHAS. STEVENS. THEN A HOLLYWOODLAND RIDING CLU TICKET BOOK FOR 12 LESSONS FOR $50. THERE ARE ONLY 11 TICKET IN THE BOOK. EACH IS SIGNED BY DODO RODGERS.(?) ON THE TOP IT HAS TWO NAMES ONE IS CURLY EAGLES, THE OTHER IS PROF. R.G. BAKEFELT RIDING MASTER. THE FRONT AND INTERIOR OF THE TICKET PACKAGE IS IN FINE CONDITION. BACK COVER HAS SOME PENCILED IN NOTES.NOW WE WILL START A SERIES OF PHOTOGRAPHS. ALL PHOTOGRAPHS ARE ORIGINAL AND DIRECT FROM THE FILES OF S.H. WOODRUFF. ALL ARE BLACK AND WHITE AND GIVE OR TAKE A LITTLE 8 X10 INCHES. THE FIRST GROUP OF THREE PHOTOS ARE MOSTLY BEFORE OR DURING CONSTRUCTION. THE FIRST SHOT SHOWS 2 HOLLYWOOD MODELS IN A CRANE BUCKET WAVING TO THE CAMERA MAN. THE CRANE IS OWNED BY WESTERN CONSTRUCTION CO. LOS ANGELES. IN THE BACKGROUND IS LAKE HOLLYWOOD. PHOTO HAS A ROUGH RIGHT EDGE WHERE A FEW OF THE PHOTOS STUCK TOGETHER. IT COMES INTO THE PHOTO ABOUT 1/8 INCH THE REST BEING IN THE BORDER. THE CAR I BELIEVE IS S.H. WOODRUFFS. THE SECOND PHOTO SHOWS S.H. WOODRUFF ON THE RIGHT WITH HIS AUTOMOBILE. LICENSE DATE IS CAL24. IT HAS A PLATE TOPPER THAT READS HOLLYWOOD. THIS WAS SHOT AFTER PAVING OF ROADS WITH CEMENT. LOWER BORDER HAS SOME PAPER LOSS DUE TO OTHER PHOTO HAD STUCK TO BOTTOM OF THIS ONE. THIS SHOT WAS TAKEN JAN 12, 1925. LICENSE ON THE CAR IS CAL 24. KEY HERE IS THE SIGN TO THE LEFT. PRIVATE PROPERTY NO TRESPASSING CLARK & SHERMAN LAND CO. H.G. FERAUD. THIS IS A PORTION OF THE LAND THAT BECAME HOLLYWOODLAND. SECOND GROUP OF PHOTOS; THESE PHOTOS SHOW A PROGRESSION OF THE HOLLYWOODLAND TRACT OFFICE and SURROUNDS. LOWER LEFT IN PHOTO GROUP 7 WE HAVE AN IMAGE OF THE GROUND NEAR THE ENTRANCE. LOWER LEFT IN THAT IMAGE WOULD BE THE GATE AREA, TO ITS RIGHT THEY WOULD BUILD THE HOLLYWOODLAND TRACT OFFICE. ABOVE THAT PHOTO IS THE SAME AREA BUT WITH LUXURIOUS HOMES BUILT ONTO THE MOUNTAIN SIDE. NOTE THE GATE IS BUILT AS IS THE HOLLYWOODLAND OFFICE. PHOTO HAS A CREASE RIGHT LOWER CORNER. TOP RIGHT PHOTO IS A SHOT OF THE HOLLYWOODLAND TRACT OFFICE AND OFFICE OF S.H. WOODRUFF REALTOR, 2690 BEACHWOOD DRIVE. NOTE THE VARIATIONS OF EUROPEAN STYLE ARCHITECTURE. TUDER, SPANISH AND OTHER. LAST IN THIS GROUP IS THE GATE. NEARLY FINISHED. NOTE THE WHITE BRAND BUS WITH WESTERN AVE AS THE DESTINATION. LICENSE PLATE CAL23. STANDING TO THE LEFT OF THE BUS ARE HARRY CHANDLER AND S.H. WOODRUFF. IN THE BACKGROUND YOU CAN SEE LETTERS HOLL OF THE HOLLYWOODLAND SIGN. UNDER IT IS A SIGN FOR HOLLYWOODLAND PROMOTING TRACY SHOULTS. NOTE THAT THOUGH THE BUS HAS NO NAME ON IT THE PHOTO IS A PRESS PHOTO WITH TEXT ON THE BACK SAYING IT IS A PACIFIC ELECTRIC BUS. THE GLUE USED TO PUT THE STRIP OF PAPER ON THE BACK BLED THROUGH TO FRONT.NEXT IN GROUP 3 ARE THREE SHOTS OF THE HOLLYWOOD HILLS THAT BECAME PART OF HOLLYWOODLAND.THE HOLLYWOODLAND SIGN IN PROMINENT IN ALL THREE SHOTS. THESE ARE ALL EARLY IN THE CONSTRUCTION PHASE. ALL THREE IN FINE CONDITION.THIS LAST GROUP HAS 3 PHOTOS. TOP CENTER IS A MONTAGE OF A HOLLYWOODLAND BACKGROUND WITH THE HOLLYWOODLAND TRACY SHOULTS BILLBOARD, IN THE BACKGROUND AND TWO AUTOS. THE FRONT OF THE PHOTO IS A MODEL OF A HOUSE TO BE BUILT SITTING ON A TABLE IT IS A MASSIVE PLACE USING SPANISH INFLUENCES. THEN WE HAVE A NICE SHOT WITH 3 HOMES IN VIEW. NOTE LARGE FOUNTAIN AT FRONT OF HOUSE ON LEFT, AND TO ITS RIGHT THE LARGE HILLSIDE STEPS GOING FROM TOP TO BOTTOM. THE LAST IMAGE COVERS A LARGE PLOT OF LAND ON THE HILLSIDE ALSO WITH STEPS GOING FROM THE STREET UP TO THE TOP. ALL 3 FINE. THE NEXT GROUP ARE 4 ADVERTISING ITEMS AT VARIOUS STAGES OF THE HOLLYWOODLAND COMPLEX. FROM LEFT TO RIGHT; FIRST \"THERE\'S GOLD IN THE HILLS WITH A SPIEL ON THE OPPORTUNITIES TO BE FOUND AT HOLLYWOODLAND. S.H. WOODRUFF, 2690 BEACHWOOD DRIVE. 13\" X 8 1/4\". FINE CONDITION. NEXT IS A TEAR SHEET TO BE PRINTED, HOMES FOR SALE IN HOLLYWOODLAND. LISTS 25 HOMES IN TYPES; NORMAN, FRENCH, ENGLISH, SPANISH, ITALIAN, & MOORISH. $17,500.00 WAS THE LOWEST PRICE AND $100,000 IS THE HIGHEST 12\" X 6\" VERY INFORMATIVE. NEXT A MOCK-UP AD IN ITS EARLIEST FORM, CUT AND PASTE AND LETTERING. \"KNOCK-OUT.\" 12\" X 6\" WITH FLAWS. LAST IS A VERY LONG AND THIN SHEET OF LIKE TRACEING PAPER.HAS SOME TEARS ALONG RIGHT EDGE THE LARGE ON IS 2 1/2\" WITH LITTLE OR NO PAPER LOSS. INTERESTING DESIGN FOR A FULL PAGE SPREAD, 24 1/2\" X 9 1/2\". NEXT TO LAST ITEMS ARE FROM THE FILES OF S.H. WOODRUFF. IT SHOULD BE NOTED THAT WOODRUFF HAD A LONG CAREER IN REAL ESTATE FROM NEW YORK, MARYLAND, LATER IN SAN FRANCISCO REBUILDING AFTER EARTHQUAKES AND FIRE, BEFORE MOVING TO LOS ANGELES 1918. HE WORKED THEN WITH TRACY SHOULTS AND AFTER THAT HE BUILT NEW WINDSOR SQUARE IN LOS ANGELES. 1923 HOLLYWOODLAND, 1926 HE DEVELOPED DANA POINT. WHAT WE HAVE IN THIS GROUP IS A LICENSED REAL ESTATE BROKER SIGN FUNDED BY FIDELITY AND DEPOSIT CO. OF MARYLAND TO S.H. WOODRUFF. METAL SIGN HUNG BY CHAIN 9\" X 4 3/4\". WOODRUFF CO. STOCK CERTIFICATE, BLANK. $100 SHARE EACH. UNUSED. #25. WHILE IN SAN FRANCISCO. LAST THE WOODRUFF CO., 1913 LICENCE TAX 500,000 = $75.00. LASTLY ARE 3 PAPER ITEMS; STATIONARY COVER ONLY WITH WOODRUFF\'S ADDRESS IN HOLLYWOODLAND 2690 BEACHWOOD DR. ANOTHER COVER TO WOODRUFF FROM AN ILLUSTRATOR AND AD SPECIALIST. DATED 1912 WHILST IN SAN FRANCISCO. AND THEN WE HAVE A LETTER ONLY ON HOLLYWOODLAND STATIONARY. TO THE TITLE INSURANCE AND TRUST CO. REGARDING CHANGES IN SPECIFIC PAGES. IT IS SIGNED IN BLACK INK BY HARRY C. CHANDLER AND S.H. WOODRUFF. THANK YOU FOR TAKING THE TIME TO READ THROUGH THE DESCRIPTION. I CAN TRY TO ANSWER MOST QUESTIONS THROUGH THE MESSAGING SYSTEM. HOPEFULLY WE CAN FIND THE RIGHT PERSON OR GROUP FOR THIS LOT. THE KEY OF COURSE BEING THE CLAIMED RIGHTS TO THE NAME HOLLYWOODLAND. EMAIL ALSO FOR FINANCIAL ARRANGEMENTS IF NEEDED.